The food delivery app empowering women

Friday, 24 August, 2018 10:42:35 am


A world away from the slick systems of Silicon Valley, war-shattered Libya has seen the birth of a new generation of tech entrepreneurs.

One such is Fatima Nasser. Born in Sabha, a city in southwestern Libya, she was just 13 when the 2011 Arab uprising began and Libya’s long-time leader Moammar Gadhafi was overthrown.

Since then, the country has been plagued by political instability, armed conflict and economic challenges. Thousands of people have been displaced, infrastructure and basic social services have been destroyed.

But Nasser insists that the conflict that dominated her teenage years had one positive side-effect.

“It helped me grow in a way that would never happen in normal circumstances,” she says. “The war and its consequences on the Libyan economy…did somehow push me into aspiring to be an entrepreneur.”

Crisis and opportunity

The now 21-year-old has created a food delivery app called Yummy, that delivers homemade meals cooked by women in their own kitchens. She has trialed the service successfully in hometown Sabha, and says that 300 cooks are ready to start work when the app launches this month in Libya’s second-largest city Benghazi, and the capital Tripoli.

Yummy is one product of a nationwide movement to encourage entrepreneurial development and help diversify the Libyan economy away from oil.

Dangerous circumstances

However, there are special problems that come with launching a startup in a war-torn country. New businesses face security threats, poor physical and financial infrastructure and regular internet and power blackouts.

“They need to overcome these challenges in their business model…and build alternative support systems,” says Khaled El Mufti, CEO of Tatweer Research.

Women in the workforce

Nasser claims the idea for Yummy was driven less by profit and more by the app’s potential social impact. In Libya, just one in four women work, according to World Bank — Nasser is determined for this to change, but she acknowledges the process will be gradual.

“When you come up with a new idea in a society like this, you really have to take into consideration the traditions and the social limitations. We didn’t want to come up with an idea that people would be afraid of,” she says.

Through Yummy, women are able to work from home, anonymously, without having to interact with male customers. This makes it both liberating and socially acceptable, says Nasser.

She adds that home-catering has become a trend since the war, as security problems have made it more dangerous for women to leave their homes and there is an increased economic need for women to work.

“Life support”

Yummy “has provided life support for a lot of women,” says El Mufti, explaining that in the current crisis a regular male income can no longer support a whole household.

But the realization of the economic need has in turn made society more accepting of women working.

As Libya tries to wean itself off oil and gas — which, according the the UNDP, typically represents 70% of its GDP — a female workforce is becoming more and more important.

“Addressing the issue of gender empowerment in Libya is not just the right thing to do, but also the smart thing to do,” says Hajiyev. “It would bridge the gender gap in the labor market, and contribute to advancing Libya’s GDP and resolving a number of economic issues and challenges that the country is facing.”

Category : Tech

Most Read

  Two goats, a rooster, and a hen visit me at my hammock. Not a... Read more

Two goats, a rooster,

Reader::Elissa Gray Cruises score big points with families, offering up value, adventure and convenience. You... Read more

Cruises score

Reader::Roman History Spartacus was a Thracian gladiator. Little is known about his life before he... Read more

Spartacus was a

Amid population growth and unprecedented urbanization, china’s rise has been enabled by its ability to... Read more

Amid population

Bangladesh Telecommunication Regulatory Commission (BTRC) on Thursday night asked all the mobile phone operators to... Read more

3G and 4G data

Reader::Nilima Ibrahim Beauty is big business. In Forbes' recent list of "America's Richest Self-Made Women,"... Read more

Beauty is big business.

“I had no institutional education until the age of thirteen. I was confined in hospitals... Read more

severe asthma.I was

Reader::India With proud, wistful expressions, the elderly figures in Peter Bos' portraits seem gentle enough... Read more

With proud

Reader::Italy Leonardo da Vinci’s `Salvator Mundi’ ,the world’s most expensive painting, may have been not... Read more

Salvator Mundi’ ,the

Ranveer Singh starrer Simmba opened to a good response at the box office and made... Read more

But, it has failed to beat


Leave a Reply

Your email address will not be published. Required fields are marked *